Monday, June 29, 2015

Why Brands Create Communities to Interact With Customers


The proliferation of social media in business activities over the past few years has created the closest communication that businesses have known with customers. Customers can now voice complaints and suggestions over social media as well as procuring the latest deals. Businesses know that continuing to keep in touch with customers is good business.

Community management tools are hot as well. Facebook’s Groups feature is very popular with new additions every month, including a selling feature in May. Another company is Jive Software, whose communities are used by the likes of many Fortune 500 companies. In both instances, customers, partners, and fans of the brand are able to stay in touch and create effective business communication.

Brands also create communities because they know what can happen if they don’t. United Airlines for example, was caught in the fray of social media when luggage handlers broke fragile guitars by throwing them onto the airplane carousel. This resulted in the creation of the “United Breaks Guitars” YouTube video which went viral, costing the company a great deal of business and a public relations nightmare. Costly marketing mistakes as a whole result lost customers and a shattered public perception.

On the flipside, customer communities serve brands well. Fortune 500 technology company Cisco, for example, leverages communities to stay in touch with partners and customers. Both parties within the communities are able to learn about new products, provide their thoughts, and gain new knowledge about Cisco’s product portfolio. Such a strategy reduces friction between customers and companies since there’s less marketing budget spent on pull marketing.
Article by Albert Qian/ Featured Post via Curatti. Get the Insider's Edge! Create an engaged community around your business or product with a quick course from author Justin Seeley. Discover how to find and attract an audience; design a consistent brand and message across social networks; engage your followers in real conversations; craft content that will be popular with your followers; and ultimately cultivate a community of people who are passionate about the same thing.

Brands Create Communities to Interact With Customers.


 “The best way to predict your future is to create it”―

“The purpose of business is to create and keep a customer.”
― Peter F. Drucker

Thursday, May 28, 2015

Brands that made a big market impact by thinking differently. —

You can too!  
Inc. & CNBC Presents the 2015 iCONIC Tour, a one-of-a-kind experience to motivate, excite and connect with fellow visionaries and provocateurs to share information on how innovative business models are changing our communities and world for the better. Here, you will inspire one another, along with an unprecedented lineup of business luminaries, as you brainstorm fresh, exciting ideas to revolutionize every aspect of your business.

Come to ICONIC: You will discover what it takes to build a lasting brand, get tips on redefining your relationship with your customers, hear strategies on how to compete with giants, learn how to ignite change in your company and community and so much more!

Life Is Good. The Container Store. Eventbrite. Method. These brands made a big market impact by thinking differently. Get your tickets for iCONIC to hear from the icons who made it happen and learn how you can too.

Register and Purchase your tickets today and enter for the chance to get business advice from - and appear in an upcoming episode of a new Inc. video series with - Marcus Lemonis

The ICONIC Tour heading to LA in June and D.C. in November! 
One day. Countless icons. An unforgettable experience. 


 Get to the core of business; building your brand goes well beyond just writing a check.

Monday, May 11, 2015

Finding a new way to cut through brand clutter

In today’s world of endless options for everything, brands need to work hard to cut through shelf clutter, be it physical space at a Whole Foods or Sephora or click-and-mortar outlets like Amazon where a search for “nail polish” returns a staggering 48,000 results.
Consumers are dollar-conscious, and they want to know they'll like something before committing to a purchase. While the idea of sampling is hardly new, the concept of placing your brand in a subscription box is. This business requires a two-pronged approach by brands: providing customers with products they'll enjoy while using a fresh, direct-to-consumer platform to market products nationally without ever having to leave your corporate headquarters. If you can think of it, there’s a box for it. It’s a rapidly exploding industry
Articles by Aihui Ong via Entrepreneur


Shopping for products can be frustrating, inefficient, and confusing. How are customers supposed to navigate the vast range of options? And in the growing online market, how could they try products without buying them all (and going bankrupt in the process)? That’s when Birchbox was born: Katia and Hayley envisioned a way for customers—just like themselves—to easily and efficiently try, learn about, and purchase beauty products online. They combined monthly deliveries of personalized samples with original editorial and an exciting ecommerce shop. It was easy, efficient, and fun—a monthly delivery of surprise and delight. Birchbox is headquartered in New York City, with operations in the United Kingdom, France, Spain, Canada, and Belgium. Here’s a peek at what a day looks like at Birchbox's HQ:

Ok, so that’s not exactly what it’s like, but Birchbox do love what they do, being creative and producing personalized beauty, grooming, and lifestyle samples, tailored to each customer's profile. Try cult brands, up-and-coming lines, and everything in between.

Build Your BRAND!


Tuesday, May 5, 2015

Abercrombie & Fitch Co. The question is: what’s next?—

We’ve put the customer at the center of the business.” 

You won’t have to be good-looking to work for Abercrombie & Fitch Co. You’ll also be able to wear eye-liner, though not necessarily a nose ring.

The changes are the latest for the once high-flying retailer, which pioneered the sexy preppy look and made male models with ridiculously ripped abs a billboard standard. By retiring the “appearance and sense of style” hiring rule that stipulated attractiveness, Abercrombie is scrapping the last of the legacy of former Chief Executive Officer Mike Jeffries.

So gone is the legendary “Look Policy” for employees, which banned French-tip manicures, certain hair-styling products and, among other things, mustaches. Clerks will be referred to as brand representatives, not models. They still can’t wear extreme makeup or jewelry, but the rules are gentler. The idea is that sales forces should focus on selling, not on obsessing over their level of accepted handsomeness. So, Bye-Bye, Beefcake: Abercrombie’s Hot Salesclerk Policy Is Over.
Full Article by Lindsey Rupp via Bloomberg Business

Abercrombie & Fitch Dials Back The Sex by WSJ_Live

A&F said it will take time to see the impact on sales of the new policies, which also include an “improved sensory experience” that will adjust the scent, lighting, music and use of trees.

The changes may resonate with some teens. Goldia Kiteck, complained to a Wall Street Journal reporter about the strong smell of cologne wafting from an Abercrombie store in a Kansas mall in 2013. “You can smell the Axe all the way out here,” Ms. Kiteck said at the time, referring to the body spray brand. Abercrombie & Fitch dials back the sex.
Full Article by Suzanne Kapner and Joann S. Lublin via WSJ 

 Out of touch: a relic of another era, and attitude.I expect that now that the former visual identity is a part of history, it will also serve as an artifact of a sort: a record of a moment in time when teenage fantasy (or the adult fantasy of teenage fantasy, which may be more accurate) was used to sell clothes, unabashedly. Cultural anthropologists, take note.— The A&F Makeover: A Review By VANESSA FRIEDMAN via NYT
 

Fallen out of style, A&F To Change Its Image:
With heavy competition from fast-fashion retailers like Forever 21 and H&M,
A&F aims to reduce emphasis on sexualized advertising and focus more on customer service & diversity. Among the changes announced are eliminating sexualized advertising, no longer having shirtless models at new store openings, and eliminating sexualized pictures and advertising on bags, gift cards, and in stores. They are changing the name of store employees from "models" to "brand representatives", and will allow a more individualistic dress code. "Brand representatives" will also focus more on customer service by asking customers for help in stores, as opposed to past policies of aloofness. They also aim to promote more diversity among store employees and executives as well. A&F is signaling it will be implementing changes quickly.

 In search of a new identity:

What's the Latest by A&F?— Inspiration!
What happened to the customers?” At ease, Abercrombie & Fitch brand since 1892—long before anyone showed their abs in public. A&F running along — “there’s a clear sense of what needs to be done.” InspirationThe Latest from A&F!


You've found the paper route!


Thursday, March 26, 2015

Build-A-Bear: Evolving to address today’s—and tomorrow's—customers.

Ever since Gina Collins joined Build-A-Bear Workshop as CMO last year from Coca-Cola, her mission has remained the same: Maintain the brand’s core promise and move it into the digital age.

The first Build-A-Bear store opened in 1997, and today there are over 400 stores worldwide—and more than 125 million furry friends travelling around the globe.
Build-A-Bear continues to focus on creative play, and each child selects a heart as they build their friends. A retail makeover program will start refreshing its stores, while it experimented with a pop-up in New York City's Times Square and temporary boutiques at Macy's and other retailers this past holiday season.

Appealing to collectors of all ages, the company’s products includes a Disney Princess line (including a limited edition $80 Cinderella Bear tied to the live action movie), a just-launched Easter collection and licensed products from Disney’s Frozen and Marvel characters plus Hasbro’s My Little Pony property. (Coming up: a collection tied to Disney's December release of JJ Abrams' Star Wars: Episode VIIan.

Source:  'Build-A-Bear Goes Digital' Posted by Sheila Shayon  
Brandchannel Interview with CMO Gina Collins.
Build-A-Bear
It's a gasp of surprise, or a squeal of delight. Maybe a breathless thank you thank you thank you, or quiet, wide-eyed amazement. When you step into our world of wonder, fun fills the air, and the noise of everyday life fades away.
 It's A Magical Place Where Dreams Are Made.

Ignore the schedule. Decline the call. Build-A-Bear Workshop is where your child grabs your hand and your heart and together you're inspired to create. Here, everyone is empowered to imagine, and every bear begins a story. Bring your loved ones, and see how building a furry friend is building so much more. Follow Your Heart
A little imagination is all you need to soar! Ready?
LET'S EXPLORE


You've found the paper route!


The Consumer are changing, and holding companies to a higher standard. The demand for new products, services and business models that deliver purpose and profit is soaring and it’s the resilient brand leaders of the 21st century who will thrive.

Pathway: 'Mount Sustainability'

Why aren't companies making faster progress on sustainability?

By Dimitar Vlahov Becoming a truly sustainable, purpose-driven brand is not easy. The path to "Mount Sustainability," as Ray Anderson famously called it, tends to be long, winding, messy and even discontinuous at times. Along the way, progress can easily stall or plateau - and it often does, for a variety of reasons.

Entrepreneurs: It's Time Get Noticed!

What Creative Entrepreneurs Need To Do To Get Noticed By The Decision Makers In Their Field

Very few people can successfully speak the language of business and art fluently. Meet the woman well known for maintaining artistic integrity while bringing brand solutions to market. Longmyer shares her blueprint and what creative entrepreneurs need to do to get noticed by decision makers

Build An Epic Business:

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I'm Ahmad. A London-born millennial obsessed with personal growth, online business and financial freedom. Our mission at Bengu is to be the best when it comes to finding the best products/training resources and helping you get ahead financially. We learn from the best, provide case study backed information and only recommend outstanding resources and opportunities.

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Publish Overview Data Preparation Basic Item Syndication GDSN D2C Ecommerce Platforms Digital Catalogs

IBD: Starter

IBD University | Investor's Business Daily

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Inspiration can take on many forms

The Top TED Talks of 2018 So Far -- and What You Can Learn From Them

9 min read Inspiration can take many forms, but oftentimes, we find it through other people. That spark can be lit by a colleague, a friend, an acquaintance or even a complete stranger, and that last one is what TED -- a nonprofit with a mission to spread ideas -- does best.

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If there's anyone who can advise you against Blogspot, it's me. That's because I started my first blog using Google's free Blogger platform. Why did I do it? Well, because I was a newbie and I was dead broke. So, it made sense at the time to take advantage of a free blogging platform.

Content Marketing

Blog - Contentgather

Contentgather Blog - Articles, website content, content marketing

ARTZ: SEO

The Best 6 Blogging Platforms SEO Comparison Guide 2018 - Artz Studio

I have faced many hard times in my life, and one among them was when I tried to count the benefits of having your own blog. I started counting and listing them down and believe me, these benefits never end. Now I can confidently claim that blogging has too many benefits.

Not all online retailers are created equal

ProShares Online Retail ETF (ONLN) - ProShares ETFs

ProShares has the largest lineup of alternative ETFs in the United States according to Strategic Insight, based on analysis of all the known alternative ETF providers (as defined by Strategic Insight) by their number of funds and assets (as of 1/31/2014).

The Dalio Approach

Principles by Ray Dalio

In 'Principles,' investor and entrepreneur Ray Dalio shares his approach to life and management, which he believes anyone can use to make themselves more successful.

We have seen it. Take notice:

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The latest Tweets from Po'boycorp (@poboycorp). Lost the paper route. PDH: to acquire knowledge, share it with the world. We have seen, heard, or experiencing it . . . https://t.co/P4FI896NzZ. Florida, USA