Thursday, March 26, 2015

Build-A-Bear: Evolving to address today’s—and tomorrow's—customers.

Ever since Gina Collins joined Build-A-Bear Workshop as CMO last year from Coca-Cola, her mission has remained the same: Maintain the brand’s core promise and move it into the digital age.

The first Build-A-Bear store opened in 1997, and today there are over 400 stores worldwide—and more than 125 million furry friends travelling around the globe.
Build-A-Bear continues to focus on creative play, and each child selects a heart as they build their friends. A retail makeover program will start refreshing its stores, while it experimented with a pop-up in New York City's Times Square and temporary boutiques at Macy's and other retailers this past holiday season.

Appealing to collectors of all ages, the company’s products includes a Disney Princess line (including a limited edition $80 Cinderella Bear tied to the live action movie), a just-launched Easter collection and licensed products from Disney’s Frozen and Marvel characters plus Hasbro’s My Little Pony property. (Coming up: a collection tied to Disney's December release of JJ Abrams' Star Wars: Episode VIIan.

Source:  'Build-A-Bear Goes Digital' Posted by Sheila Shayon  
Brandchannel Interview with CMO Gina Collins.
Build-A-Bear
It's a gasp of surprise, or a squeal of delight. Maybe a breathless thank you thank you thank you, or quiet, wide-eyed amazement. When you step into our world of wonder, fun fills the air, and the noise of everyday life fades away.
 It's A Magical Place Where Dreams Are Made.

Ignore the schedule. Decline the call. Build-A-Bear Workshop is where your child grabs your hand and your heart and together you're inspired to create. Here, everyone is empowered to imagine, and every bear begins a story. Bring your loved ones, and see how building a furry friend is building so much more. Follow Your Heart
A little imagination is all you need to soar! Ready?
LET'S EXPLORE


You've found the paper route!


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The latest Tweets from Po'boycorp (@poboycorp). Lost the paper route. PDH: to acquire knowledge, share it with the world. We have seen, heard, or experiencing it . . . https://t.co/P4FI896NzZ. Florida, USA