Build-A-Bear: Evolving to address today’s—and tomorrow's—customers.

Ever since Gina Collins joined Build-A-Bear Workshop as CMO last year from Coca-Cola, her mission has remained the same: Maintain the brand’s core promise and move it into the digital age.

The first Build-A-Bear store opened in 1997, and today there are over 400 stores worldwide—and more than 125 million furry friends travelling around the globe.
Build-A-Bear continues to focus on creative play, and each child selects a heart as they build their friends. A retail makeover program will start refreshing its stores, while it experimented with a pop-up in New York City's Times Square and temporary boutiques at Macy's and other retailers this past holiday season.

Appealing to collectors of all ages, the company’s products includes a Disney Princess line (including a limited edition $80 Cinderella Bear tied to the live action movie), a just-launched Easter collection and licensed products from Disney’s Frozen and Marvel characters plus Hasbro’s My Little Pony property. (Coming up: a collection tied to Disney's December release of JJ Abrams' Star Wars: Episode VIIan.

Source:  'Build-A-Bear Goes Digital' Posted by Sheila Shayon  
Brandchannel Interview with CMO Gina Collins.

It's a gasp of surprise, or a squeal of delight. Maybe a breathless thank you thank you thank you, or quiet, wide-eyed amazement. When you step into our world of wonder, fun fills the air, and the noise of everyday life fades away.
 It's A Magical Place Where Dreams Are Made.

Ignore the schedule. Decline the call. Build-A-Bear Workshop is where your child grabs your hand and your heart and together you're inspired to create. Here, everyone is empowered to imagine, and every bear begins a story. Bring your loved ones, and see how building a furry friend is building so much more. Follow Your Heart; 
A little imagination is all you need to soar! Ready?
LET'S EXPLORE! 


You've found the paper route!

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The Consumer are changing, and holding companies to a higher standard. The demand for new products, services and business models that deliver purpose and profit is soaring and it’s the resilient brand leaders of the 21st century who will thrive.