Consumers are dollar-conscious, and they want to know they'll like something before committing to a purchase. While the idea of sampling is hardly new, the concept of placing your brand in a subscription box is. This business requires a two-pronged approach by brands: providing customers with products they'll enjoy while using a fresh, direct-to-consumer platform to market products nationally without ever having to leave your corporate headquarters. If you can think of it, there’s a box for it. It’s a rapidly exploding industry —
Articles by Aihui Ong via Entrepreneur
Shopping for products can be frustrating, inefficient, and confusing. How are customers supposed to navigate the vast range of options? And in the growing online market, how could they try products without buying them all (and going bankrupt in the process)? That’s when Birchbox was born: Katia and Hayley envisioned a way for customers—just like themselves—to easily and efficiently try, learn about, and purchase beauty products online. They combined monthly deliveries of personalized samples with original editorial and an exciting ecommerce shop. It was easy, efficient, and fun—a monthly delivery of surprise and delight. Birchbox is headquartered in New York City, with operations in the United Kingdom, France, Spain, Canada, and Belgium. Here’s a peek at what a day looks like at Birchbox's HQ:
Ok, so that’s not exactly what it’s like, but Birchbox do love what they do, being creative and producing personalized beauty, grooming, and lifestyle samples, tailored to each customer's profile. Try cult brands, up-and-coming lines, and everything in between.
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The product sampling platform that helps food companies build online and offline #brand awareness: http://t.co/cX8hJ6AOnM— Po'boycorp (@poboycorp) May 11, 2015