Monday, May 11, 2015

Finding a new way to cut through brand clutter

In today’s world of endless options for everything, brands need to work hard to cut through shelf clutter, be it physical space at a Whole Foods or Sephora or click-and-mortar outlets like Amazon where a search for “nail polish” returns a staggering 48,000 results.
Consumers are dollar-conscious, and they want to know they'll like something before committing to a purchase. While the idea of sampling is hardly new, the concept of placing your brand in a subscription box is. This business requires a two-pronged approach by brands: providing customers with products they'll enjoy while using a fresh, direct-to-consumer platform to market products nationally without ever having to leave your corporate headquarters. If you can think of it, there’s a box for it. It’s a rapidly exploding industry
Articles by Aihui Ong via Entrepreneur


Shopping for products can be frustrating, inefficient, and confusing. How are customers supposed to navigate the vast range of options? And in the growing online market, how could they try products without buying them all (and going bankrupt in the process)? That’s when Birchbox was born: Katia and Hayley envisioned a way for customers—just like themselves—to easily and efficiently try, learn about, and purchase beauty products online. They combined monthly deliveries of personalized samples with original editorial and an exciting ecommerce shop. It was easy, efficient, and fun—a monthly delivery of surprise and delight. Birchbox is headquartered in New York City, with operations in the United Kingdom, France, Spain, Canada, and Belgium. Here’s a peek at what a day looks like at Birchbox's HQ:

Ok, so that’s not exactly what it’s like, but Birchbox do love what they do, being creative and producing personalized beauty, grooming, and lifestyle samples, tailored to each customer's profile. Try cult brands, up-and-coming lines, and everything in between.

Build Your BRAND!


No comments:

Post a Comment

Pathway: 'Mount Sustainability'

Why aren't companies making faster progress on sustainability?

By Dimitar Vlahov Becoming a truly sustainable, purpose-driven brand is not easy. The path to "Mount Sustainability," as Ray Anderson famously called it, tends to be long, winding, messy and even discontinuous at times. Along the way, progress can easily stall or plateau - and it often does, for a variety of reasons.

Entrepreneurs: It's Time Get Noticed!

What Creative Entrepreneurs Need To Do To Get Noticed By The Decision Makers In Their Field

Very few people can successfully speak the language of business and art fluently. Meet the woman well known for maintaining artistic integrity while bringing brand solutions to market. Longmyer shares her blueprint and what creative entrepreneurs need to do to get noticed by decision makers

Build An Epic Business:

Home

I'm Ahmad. A London-born millennial obsessed with personal growth, online business and financial freedom. Our mission at Bengu is to be the best when it comes to finding the best products/training resources and helping you get ahead financially. We learn from the best, provide case study backed information and only recommend outstanding resources and opportunities.

GOTCH SEO

Your Best Amazon Page

Build Amazon Best-Selling Product Pages

Publish Overview Data Preparation Basic Item Syndication GDSN D2C Ecommerce Platforms Digital Catalogs

IBD: Starter

IBD University | Investor's Business Daily

Notice: Information contained herein is not and should not be construed as an offer, solicitation, or recommendation to buy or sell securities. The information has been obtained from sources we believe to be reliable; however no guarantee is made or implied with respect to its accuracy, timeliness, or completeness.

Inspiration can take on many forms

The Top TED Talks of 2018 So Far -- and What You Can Learn From Them

9 min read Inspiration can take many forms, but oftentimes, we find it through other people. That spark can be lit by a colleague, a friend, an acquaintance or even a complete stranger, and that last one is what TED -- a nonprofit with a mission to spread ideas -- does best.

Small Business Week

GotchSEO

11 Huge Reasons to AVOID Blogspot

If there's anyone who can advise you against Blogspot, it's me. That's because I started my first blog using Google's free Blogger platform. Why did I do it? Well, because I was a newbie and I was dead broke. So, it made sense at the time to take advantage of a free blogging platform.

Content Marketing

Blog - Contentgather

Contentgather Blog - Articles, website content, content marketing

ARTZ: SEO

The Best 6 Blogging Platforms SEO Comparison Guide 2018 - Artz Studio

I have faced many hard times in my life, and one among them was when I tried to count the benefits of having your own blog. I started counting and listing them down and believe me, these benefits never end. Now I can confidently claim that blogging has too many benefits.

Not all online retailers are created equal

ProShares Online Retail ETF (ONLN) - ProShares ETFs

ProShares has the largest lineup of alternative ETFs in the United States according to Strategic Insight, based on analysis of all the known alternative ETF providers (as defined by Strategic Insight) by their number of funds and assets (as of 1/31/2014).

The Dalio Approach

Principles by Ray Dalio

In 'Principles,' investor and entrepreneur Ray Dalio shares his approach to life and management, which he believes anyone can use to make themselves more successful.

We have seen it. Take notice:

Po'boycorp (@poboycorp) | Twitter

The latest Tweets from Po'boycorp (@poboycorp). Lost the paper route. PDH: to acquire knowledge, share it with the world. We have seen, heard, or experiencing it . . . https://t.co/P4FI896NzZ. Florida, USA