Monday, November 20, 2017

Trying to sell your idea to executives, buyers, and users? . . .

You have to change not only what they think, but how they think.

 We all know the story;
A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. All the pieces are in place to create “disruptive innovation” and to “cross the chasm,” but the results are disappointing. What’s missing?

The problem is that data, information, and value propositions are not enough to sell innovative products. We all know the saying, “I’ll believe it when I see it.” But when it comes to innovation, the truth is often “I’ll see it when I believe it.” To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.  Mental models are how the brain makes sense of the vast amount of information to be processed every moment of every day. To understand the power of Mental models: Read Full Article by CEO Mark Bonchek

Don't Sell a Product, Sell a Whole New Way of Thinking - Harvard Business Review - Pocket

We all know the story. A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish.
Innovators change the lens through which we see the world.
Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.” Companies that help customers shift their thinking will be more effective at solving problems and ultimately selling products.


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Wednesday, October 18, 2017

How Powerful are Power Poses? —

Not very, as it turns out.

Ever since a widely read study was published in Psychological Science in 2010 — which showed that taking a moment alone before an important meeting to assume one of two power poses can boost your self-confidence, and even change your hormone levels — power poses have become a self-help sensation. The poses are simple and are common among powerful people: sitting back in a chair with your feet on a desk and your fingers laced behind your neck, or standing and leaning in toward a desk supporting your weight with your fingertips. A TED talk delivered by Amy Cuddy, an associate professor at Harvard Business School and a co-author of the study, has been viewed an astounding 43 million times. And no wonder. As the paper's introduction promises: "...a person can, by assuming two simple 1-min. poses, embody power and instantly become more powerful..."
 Or not, according to 11 recently released studies.

 Body Language can Make a Real Difference:
http://time.com/4949675/power-poses-confidence/
 Power poses no longer have scientific backing, researchers say there are other ways to improve your performance and people's perception of you in meetings:

Body language matters
Carney argues that nonverbal displays in the presence of other people — not simply by yourself before a meeting — can make a real difference.

"Just as a smile still signals to others that a person feels good or is happy, certain nonverbal displays signal confidence and the possibility that one is higher within a given hierarchy," she says. The displays include an expansive or open posture, speaking more, looking at the other person while speaking, and initiating touch. Moderation is key here since it's easy to cross the nonverbal line from confident to creepy. But done right, signaling your sense of authority helps people treat you accordingly and that can be a confidence booster all by itself.

 Competence drives Confidence
 Feeling powerful and confident can help you persist. But it works only when that sense comes from something real. If you're lacking competence, here's one thing you can do to develop it. —
Read Full Article by Jeffrey Kluger / TIME


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Wednesday, September 6, 2017

Discover a world class business event destination:



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Tuesday, August 1, 2017

Be Curious. Relentless. Provocative.

When leveraged correctly, trends and foresight can be one of the most powerful tools for business- creating a competitive advantage and allowing organizations to achieve their preferred future. Understand what’s coming next, so that you can de-risk innovation and drive growth in both new and existing businesses.

 In today's world, foresight is everyone's responsibility. That is why FT brings together leaders across industries and functions, including:- Innovation- Insights & Market Research- Marketing- Brand Strategy & Design- Corporate Strategy & Planning- Trends & Foresight.

Transform Uncertainty into Opportunity!
Stop Talking Trends and Start Actioning Trends
The Future Trends event is a powerful platform showcasing Cross-Industry Insights, Innovation, and Brand executives who have already spotted the key business trends on the horizon and pro-actively adapted future strategies in anticipation for trend arrival.

Start the oncoming year ahead of the curve by selecting the right trends for the market and understanding how to translate them into actionable business plans. Hack Your Organization's Future so you can produce the outcome you desire. Envision your industry without limits, and design a Strategy that positions.

YOU for Growth and Success. NYC  Are You Ready?

Future Trends - The Future Trends and Insights Conference

The Future Trends event is a powerful platform showcasing Cross-Industry Insights, Innovation, and Brand executives who have already spotted the key business trends on the horizon and pro-actively adapted future strategies in anticipation for trend arrival.

Pathway: 'Mount Sustainability'

Why aren't companies making faster progress on sustainability?

By Dimitar Vlahov Becoming a truly sustainable, purpose-driven brand is not easy. The path to "Mount Sustainability," as Ray Anderson famously called it, tends to be long, winding, messy and even discontinuous at times. Along the way, progress can easily stall or plateau - and it often does, for a variety of reasons.

Entrepreneurs: It's Time Get Noticed!

What Creative Entrepreneurs Need To Do To Get Noticed By The Decision Makers In Their Field

Very few people can successfully speak the language of business and art fluently. Meet the woman well known for maintaining artistic integrity while bringing brand solutions to market. Longmyer shares her blueprint and what creative entrepreneurs need to do to get noticed by decision makers

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Inspiration can take on many forms

The Top TED Talks of 2018 So Far -- and What You Can Learn From Them

9 min read Inspiration can take many forms, but oftentimes, we find it through other people. That spark can be lit by a colleague, a friend, an acquaintance or even a complete stranger, and that last one is what TED -- a nonprofit with a mission to spread ideas -- does best.

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We have seen it. Take notice:

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The latest Tweets from Po'boycorp (@poboycorp). Lost the paper route. PDH: to acquire knowledge, share it with the world. We have seen, heard, or experiencing it . . . https://t.co/P4FI896NzZ. Florida, USA