'Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry – and by extension all of the monumental innovations our industry supports – is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale. Only with the help and dedication of the entire advertising community will we be able to instill confidence in consumers, security in content creators, and better understanding in marketers.'
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
In affiliation with the IAB Tech Lab, it develops technical standards and best practices.
IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 43 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Get Connected With IAB
Direct to Consumer brands are fueled by data
IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy.
IAB mission: to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas: *Technology: tech standards and solutions for the digital media and advertising industries. *Education: dedicated to increasing racial, gender, economic, and cultural diversity. *Global Network: solutions to advance the digital advertising industry worldwide. *Mobile Marketing: empowering the media and marketing industries to thrive in a “mobile-always” world. *IAB VC: devoted to the advancement of the digital video medium in the global marketplace. *IAB Data Center: enhanced resources to drive the “data agenda”.
The 2018 Brand Direct Summit, Oct. 30 - 31
DBS 2018: Hear from entrepreneurs, founders, venture capitalists, publishers and industry pioneers that are building the new economy. More speakers coming soon.